Is your Business Protected?

by Emily Shoemark - Snedden Hall & Gallop

Many businesses spend money on a graphic designer to develop a logo and corporate identity for their business, but may forget to register that logo as a trademark. This leaves the business open to the risk that another business could register a similar trademark – causing confusion for your customers and potentially lowering the value of the logo you invested time and money developing.

When starting a new business, or further developing your business, there are some key intellectual property considerations to keep in mind:

  • Does your business have information about your products or the way you do business that you want to keep confidential? You should protect those with a Confidentiality Deed, to be used with any employees or third party contractors.
  • Do you have a unique logo, or business name, that you think might need to be trademarked? This could include words, logos, shapes, colours or even scents.
  • If your business develops unique literature, music, films or other artistic works, copyright automatically exists in your works. However, businesses need to be aware of their rights, and enforce them, to make sure those works are not being copied or used unlawfully.

Seek advice from our Intellectual Property team today to ensure you are taking the necessary steps to protect your ideas.

Emily Shoemark, Lawyer
(02) 6285 8000


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