Cadbury defeats Nestlé in battle for purple wrapper

The High Court has ruled in favour of Cadbury to prevent Swiss rival Nestlé using the Pantone 2865c tint on its products. Cadbury trademarked the colour in 2008 but was locked in a legal battle after Nestlé challenged the ruling.

Cadbury, which was acquired by US food giant Kraft in 2010, introduced the purple Dairy Milk wrapper in 1914 as a tribute to Queen Victoria.

It is not the only Pantone tint to be the subject of a court case. Earlier this month shoe designer Christian Louboutin won trademark protection for his signature red soles.


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